“Do what you’ll love and you’ll never work a day in your life.”

That’s the American Dream, right? Let’s clarify a few things, loving what you do doesn’t mean you don’t work. The truth of the matter is, more than likely, doing what you love means working constantly without any boundaries at all. You are more motivated to excel at the things you actually enjoy doing, and you can’t not work if you’re trying to be an innovator in your field.

Real estate is very much a customer satisfaction based industry. The majority of business comes from customer referrals. And with this continuous want and need to please your clients comes an increased amount of pressure into actually being GOOD at what you love.

We are under the impression that doing what you truly love equates to working harder, longer, and adding a layer of emotional investment to your business. But we wouldn’t have it any other way!