Algorithms, social media, Instagram marketing… it seems like we are repeatedly being told there is a magic pill for successful digital advertising these days.
Well, the truth is… Good old-fashioned Search Engine Optimization (SEO) is the ONLY way to organically increase your search engine ranking (that means coming up on the first page of a Google search). And how do you build SEO? CONTENT. The more words the better. Well, the RIGHT words, the best.
Sure, you can pay to be on top. But that little “ad” will pop up under your name and your potential client will note that paid button. You can spend your entire marketing budget to be a “FEATURED AGENT” on top Real Estate sites (you know which ones we are talking about!!) or another small fortune for monthly ads in newspapers, magazines, mail outs… things you’re not sure if anyone will actually see.
But when YOU control the content, and the SEO, and the digital advertising you can SEE the numbers. You can see how many clicks you received, how long they were on your site, how many pages they visited. And blogging is basically FREE!!
That’s right, you are spending THOUSANDS of dollars advertising on a service you can basically do yourself FOR FREE. Crazy right? Do a little investigating into SEO and get back to us with your findings. Or drop your URL in the comments so we can see how you are using your blog to advertise for your business!
Hope this marketing tip was an eye opener on where your advertising dollars are going!