Everyone (and we mean everyone) has a photo with their arms crossed wearing a black blazer. That quintessential real-estate photo doesn’t automatically make you a professional or resonate with a potential client that you’re the girl to get the job done. With social media changing the advertising game (and with the majority of social media advertising it free, so not only is it changing the game… it’s leveling the playing field!)
Here are some tips on how to step up your content and grow your business organically.
Utilize proper hashtags in posts. Hashtags are like mini search engines. If you’re intentional and specific with your hashtags your content will reach the people that it needs to because they will be searching it out.
Use Instagram polls for leads. A simple, “Who’s looking to buy a home in the next six months?” poll on your Instagram story could generate a handful of leads from people that are already in your network. If you know which of your contacts are ready to start looking at purchasing a new home, you can connect with them early in their search to help find them their dream home as quickly and efficiently as possible.
Don’t forget about video! Social media is shifting from images to video… and especially interactive ones. Don’t skip over a listing video… potential home buyers are more likely to visit your listing if they can look at a video beforehand. If you don’t have the budget for a video you can easily go “live” at your listing on with a quick tour of the home.
Promote the area, not just your listing. You will reach a much wider audience and with half of the people buying homes in the Myrtle Beach area buying secondary homes, this may be the only way to reach these homebuyers.
Connect with past clients. Keep up with them on Facebook or through a quick e-mail. They could be in the market to downsize or re-locate and reaching out may be just what they needed to use you to list their home.
Be authentic. This is the most important part of “selling yourself” through social media… make sure you are actually representing yourself and your brand accurately.